VaiVedrai wrote:I still think the worst Charmin commercial in conceptual terms was the one for their "FreshWipes". They demonstrated how much easier it was to wipe off toothpaste with a moist wipe. I just don't think toothpaste is at all a stand-in for excrement in a toilet paper commercial--or otherwise.
Then again, I also think the new Always maxi-pad commercials ("Try it...and believe.") sound less like they're advertising a product and more like they're recruiting for some kind of cult.
What kills me about the Always campaign as of late is how they end everything with "have a happy period...always!" Let's be honest here: when is it ever happy? Bearable, a relief (if it shows up after you were worrying about having to go get a stick to pee on and wait to see how many lines show up in the window), a reason to have chocolate, yes. But HAPPY?
There was one time I was in a major chain store here in the states called Meijer. I went in looking for pads, go to the aisle marked "feminine needs" and all I can find are Depends pads for incontinence (apparently men shopping at Meijer do not suffer with that condition). I went and asked the pharmacist where the other feminine products were and she looks me dead in the eye and snorts "oh, they're over in the picnic goods aisle. You can bet a man decided to stock them there because only a man would think having your period is a picnic." I still laugh every time I remember that exchange!