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Re: Banter About Bret

Posted: Sun Nov 30, 2014 10:42 pm
by Venus
I didn't know about "Momsong" so I watched it and "Dadsong" is the perfect sequel. :lol: Bret wasn't involved in writing Momsong.

A little bit about how it all came together. Good to see Mickey Petralia was involved in this too. He's been involved in both the music for FOTC and The Muppets if I remember correctly. :)

How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right Scoring the sequel to 'Momsong' By Tim Nudd

Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like this isn't just an important component—it's the main component, around which everything revolves.

AdFreak caught up with Sara Matarazzo, owner of music company Walker, which coordinated the scoring and recording of the music, to ask how it all came together.

AdFreak: What was the brief for "Dadsong"?
Sara Matarazzo: We worked on the "Momsong" campaign, so the idea for this one was to create the second single off the "album." The challenge was to create a track as good as the first while keeping the campaign consistent and cohesive.

How is "Dadsong" different from "Momsong," creatively?
The key difference with "Dadsong" is that we introduced a new perspective to the story. We needed to juxtapose the moms' feelings with the dads' through the music. The main melody of "Momsong" was written in an unusually low female vocal range, which contributed to our purposefully homely performances. However, "Dadsong" utilizes a more traditional female range in order to allow the full male register to shine through. The new arrangement of voices helped accentuate that back and forth and allowed us to build the song up to a bigger climactic moment with voices hitting notes all over the pitch spectrum.

Walk us through the creative process.
We worked with Bret McKenzie and Mickey Petralia from Flight of the Conchords on board to compose the music. We have worked with Bret and Mickey on several ads over the years, so this was a nice reunion. We actually wanted to work with him on the first Old Spice spot but he was busy writing music for Muppets Most Wanted [following his Oscar-winning work on 2011's The Muppets]. I told him, "We have the perfect campaign for you," and he was available. Of course, he nailed it.

The process started with Bret and I going back and forth with the creatives at the agency to refine the music, melody, chords and arc. When we got to a place where the team was happy, Old Spice gave us the green light and production on the spot began in Prague with director Andreas Nilsson. Once we had rough picture, our music producer Abbey Hickman worked on [voice] casting with the agency to match our actors. Walker engineer Graeme Gibson oversaw working with our casting and creating demos to show all the possibilities and different directions our vocals could be, which helped to choose our favorite takes and piece together the elements. After the singers and musicians were selected, we went to Vancouver to direct and final record with them.

Source

Re: Banter About Bret

Posted: Tue Jan 06, 2015 11:30 pm
by Venus
Bret answers Lennon or McCartney at 3:44. This is from one of Bret's interviews for The Muppets but now his answer has been compiled with 549 other artists in this video who have been asked the same question over the past 10 years.


Re: Banter About Bret

Posted: Wed Jan 07, 2015 5:47 am
by Nancy
So interesting! :nod:

(I have to say I'm surprised at Bret's answer) :doomed:

Re: Banter About Bret

Posted: Fri Jan 09, 2015 7:14 am
by Diah
I'm surprised as well. Only because McCartney songs are so much about the melody. Hmmm very interesting. :hrm:

Re: Banter About Bret

Posted: Sat Jan 10, 2015 12:39 pm
by Venus
Agreed, I would have thought Bret's style was more closely aligned to McCartney but interesting discussion nonetheless. :)

Re: Banter About Bret

Posted: Sat Jan 10, 2015 12:43 pm
by Venus
Listen to Bret's radio memories on A History of Student Radio- Ep 3 on Radio NZ. Bret's parts are from 15:33, 28:05 & 40:45 here. His contributions are pretty funny :lol:

Re: Banter About Bret

Posted: Mon Jan 12, 2015 2:52 am
by Diah
Funny stuff. Seems like he's always laughing and smiling.

Re: Banter About Bret

Posted: Mon Jan 12, 2015 11:39 pm
by Venus
His laughter is infectious. :D He has a lot to be happy about. :)

Re: Banter About Bret

Posted: Wed Apr 01, 2015 10:00 pm
by Venus
Cute fan encounter with Bret at the CubaDupa street festival :)
Image
Source

Re: Banter About Bret

Posted: Fri Apr 03, 2015 7:07 am
by Nancy
Awwwww, how adorable!!! :D

Re: Banter About Bret

Posted: Tue May 05, 2015 4:20 am
by Nancy
Speaking of encounters, my son-in-law Kevin (a comedy writer in LA) texted me last week: "Guess who had like an hour long meeting with Bret McKenzie the other day...." :woohoo:
He said he was the nicest guy, and he might be doing music for a cartoon that he wrote with his fellow Lost Nomad, Josh Gad.

Kevin also said I must see What we do in the Shadows. I love my Son-In-Law! :eyelashes:

Re: Banter About Bret

Posted: Tue May 05, 2015 6:37 pm
by Diah
That's too awesome. Congrats to your son-in-law.

It kinda feels like we're playing Seven Degrees to Bret McKenzie. :lol:

Re: Banter About Bret

Posted: Wed May 06, 2015 12:24 am
by Nancy
Hahaha! :rolls: :roll2: :bounce:

Yes! :nod:

Re: Banter About Bret

Posted: Wed May 06, 2015 10:42 pm
by Venus
Wow that's so exciting, Nancy! Let us know if there are any further developments. It would be very cool if your son-in-law & Bret work together on the cartoon. 8)

Bret has been very quiet lately but I know he must be working hard behind the scenes and before we know it, we'll be seeing the fruits of his labour all over the place. :D

Re: Banter About Bret

Posted: Thu May 07, 2015 4:58 am
by Nancy
Well, we know last week he was taking a meeting or two in LA, but by now, who knows? :dunno: :wink: